In this project, my role was to conceptualize and design the series of online display ads. Working closely with the marketing team, I translated the key messages from the article into visually compelling designs tailored to each ad size. I utilized my graphic design skills to create eye-catching visuals that aligned with Sinclair’s brand identity and effectively communicated the college’s offerings.

The outcome of the project was a series of online display ads that successfully promoted Sinclair College within the context of Dayton’s guide to higher education publication. The ads effectively captured the attention of the target audience and generated interest in Sinclair’s programs and services. The Silver Award in the Online Display Ad category at the 2024 Educational Advertising Awards recognized the effectiveness and creativity of the ads in engaging viewers and promoting Sinclair College.