For this Sinclair video team’s 2023 commercial, which humorously parodied the format of “The Bachelor” TV show, I designed a brief logo reveal. The commercial highlighted Sinclair College’s introduction of Bachelor’s degrees for four programs, with a playful twist on the dating show’s premise. My task was to create a logo reveal reminiscent of “The Bachelor” opening sequence, condensed into a concise two-second timeframe.
The challenge was to capture the essence of “The Bachelor” while ensuring the logo reveal fit seamlessly within the commercial’s narrative. Crafting a dynamic and attention-grabbing animation in just two seconds required precision and creativity.
As the designer, I leveraged my expertise in After Effects to meticulously craft the logo reveal. I collaborated closely with the Sinclair video team to ensure the animation aligned with the overall concept of the commercial and effectively conveyed Sinclair College’s innovative approach to higher education.
The result was a captivating logo reveal that not only met the client’s expectations but also enhanced the commercial’s impact. My contribution showcased both my creativity and technical proficiency, demonstrating my ability to deliver compelling visuals that resonate with the target audience. This project exemplifies my dedication to excellence in design and my commitment to helping clients achieve their marketing objectives.