Page Lansley | Multimedia Graphic Designer
Page Lansley | Multimedia Graphic Designer
The “USABMX Apparel” project involved spearheading the design of official apparel for USABMX and BMXCanada, encompassing a range of products sold online and at races across the United States and Canada. In addition to creating dynamic designs for national distribution, the project involved curating distinctive shirts for each of the approximately 25 annual races, ensuring a unique identity for each event. These shirts were not only sold at the races but also adorned with matching artwork to enhance the overall race experience.
One of the main challenges was to create designs that not only reflected the brand identity of USABMX and BMXCanada but also captured the spirit and excitement of BMX racing. Curating distinctive shirts for each race presented a logistical challenge in terms of coordinating design variations and ensuring timely production. Additionally, managing merchandise booths, financial transactions, and event logistics required effective multitasking and organizational skills.
In this project, I took on a leadership role, spearheading the design of official apparel for USABMX and BMXCanada.
My responsibilities included conceptualizing and creating dynamic designs for national distribution, as well as curating distinctive shirts for each race to enhance the event experience. Beyond design, I played a pivotal role in the execution of events, managing merchandise booths, handling financial transactions, and overseeing trophy distribution.
My multifaceted role extended to ensuring the smooth operation of each event, from sales management to customer satisfaction.
The outcome of the “USABMX Apparel” project was the successful creation and distribution of high-quality apparel for BMX enthusiasts nationwide. The dynamic designs and distinctive shirts curated for each race contributed to a memorable race experience for participants and spectators alike. Through meticulous attention to detail and hands-on involvement in event execution, I played a key role in delivering high-quality apparel and memorable race experiences to enthusiasts across the United States and Canada.
